Thanks to Dan Craft at the Pantagraph for interviewing me about some of the many 
Alice in Tim Burton's Alice in Wonderlandversions of Alice in Wonderland in film. His article "New 'Alice' is the latest trip through the looking glass." appeared in The Pantagraph today (March 4). He did a great job of taking some raw material and turning into an entertaining article.
The sidebar piece about how my parents gave me my first copy of Alice Adventures in Wonderland when I was growing was sweet especially as today is my mother's birthday. So she made it into the news on her birthday!
As I noted in the article, Tim Burton's Alice in Wonderland is a darker vision than the original. It's been marketed to older tweens and teens, particularly girls, which makes sense considering that Alice is 19 in the film. I don't think the film is for young children. The marketing is consistent with that older audience. We haven't seen many ads on Nickeloden or too much on the Disney channel, either. The reviews are somewhat mixed, although those who like it are very enthusiastic.